Problem

Many people are intimidated by the idea of running and don’t know where to start.

Brief

Connect runners of all levels to the Nike brand with an approachable and authentic narrative.

Team

(1) Sr. Writer (1) Art Director (1) Production Company

Solution

Some think you have to train for a race to be a 'real runner. But you don’t need a starting line to start running. You can literally START ANYWHERE.

Deliverables

Nike.com pages, Email, Social, Community Engagement.

Results

‘Start Anywhere’ campaign was the 3rd best performing campaign for Nike North America in 2022—with over 165K clicks in one week.

Problem

Air Max wasn’t being worn by Gen Z. They simply weren’t around for all the history and don’t understand why Air Max is one of Nike’s most iconic shoes.

Brief

Connect Air Max with today’s style and find authentic ways to bring Air Max into the future.

Team

(1) Sr. Writer (1) Art Director (1) Production Company

Solution

‘Air Style By’ was a series where we invited creative people from the LA community who specialize in all things ‘air’ (an aerialist, a glass blower, and a family of archers) to be featured in episodes for social.

We had our host Ade Samuel, one of LA’s Top 20 Stylists, style them in a way that brought color and life in a way that amplified who they are.

Deliverables

Nike.com pages, Email, and Instagram stories.

Results

50,391 clicks on launch day and 25% engagement—doubling any other story on Nike’s main Instagram account.