Build content that gets found with The Guild.
Your ideas matter. But only if people can find them.
Big ideas. Small ideas. They’re all great. But if they can’t be found, they don’t exist.
The world doesn’t need more invisible content. It needs more creative leaders who know how to shape ideas humans love — and that AI engines bring to the surface.
You were taught how to write—not how to be found.
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Brilliant work is disappearing.
Here’s the hard truth: It doesn’t matter what you create if people can’t find it. It’s not because it’s bad. It’s because it’s unfindable.
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AI decides what’s visible.
AI engines, search engines, and social algorithms now decide what gets seen. And what doesn’t. Visibility is now part of the craft. But nobody taught you how.
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Learn how to show up.
The SHELTR Creative Guild teaches the one thing almost no creative school teaches: How to make your ideas discoverable, searchable, surfaceable, referenceable, and unforgettable.
+++ IT DOESN’T MATTER WHAT YOU CREATE IF THEY CAN’T FIND IT +++
+++ IT DOESN’T MATTER WHAT YOU CREATE IF THEY CAN’T FIND IT +++
Introducing the Findable Creative Framework™
A modern creative system built at the intersection of:
SEO — Search Engine Optimization
AEO — Answer Engine Optimization
AIO — AI-Optimized Writing
GEO — Generative Engine Optimization
Creative Direction
Identity, taste, and judgment
This is the full-stack skillset every creative leader will need by 2030.
Most schools teach craft. SHELTR teaches craft + discoverability + identity + AI fluency.
ABOUT THE GUILD
A creative training program for the next generation of storytellers
The Guild is not a course.
It’s a working studio.
A modern training hall for creatives.
A place to refine your craft, sharpen your thinking, and build work the world actually finds.
Who is this for?
Copywriters. Creative Directors. Designers. Founders. Strategists. Designers. Marketers.
Basically, anyone that wants their ideas and words to be seen.
If you use words to create value, the Guild is for you.
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Daily creative prompts (The Daily Brief)
A writing system built for humans and AI
Concepting models for modern creative direction
A structured identity-building Creative OS
A full findability toolkit
Live War Room sessions
Peer critique from high-level creatives
Level progression that unlocks advanced material
A resource vault of templates + frameworks
This is where creative directors, copywriters, designers, and strategists evolve.
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The Creative OS
Your identity, taste, judgment, patterns.
The foundation of world-class creative work.
Findable Writing
Writing for humans, search engines, AI engines — at the same time.
Everything from SEO → AEO → GEO → structured authority building.
Creative Direction
Concepting, voice architecture, campaign building, client psychology, leadership.
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You don’t just learn — you produce.
Inside the Guild you will create:
A Findable Writing Portfolio
A personal “Authority Cluster”
A signature philosophy (The Missing E)
Multiple AI-optimized writing samples
Search-structured stories
A full creative campaign optimized for both humans & AI
A manifesto of your creative identity
A discoverability roadmap for your creative career
Everything is designed to surface you.
Choose your path.
Full access to The Guild, events, and core curriculum plus:
Private roundtable sessions
Portfolio and copy review
Advanced AI workflow templates
Guild directory placement
Everything included in the Monthly Plan + save money and unlock annual-only bonuses.
Frequently Asked Questions
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Not at all. Most people creating content aren’t. But if you are, that’s great. All you need to be is someone who cares about writing or creating content that gets found. If that’s you, join us!
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No worries. We can get you ramped up very quickly. AI is a great tool for learning but using AI alone to learn about this stuff gets confusing. We can break it down into simple terms so that you’re clear on how it works. And how it doesn’t.
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We’re not SEO/AEO/AIO/GEO experts, but we know enough to help you write and create content that gets discovered. Once you increase your knowledge for how to write and create, you’ll literally be indispensable. And possibly unstoppable.
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Yes! That’s the fun part. When you use the formula we’ve created, you’ll get really good at writing content that can be found by AI. And when AI understands your content, it does a lot of the work for you.
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As much or as little as you want to give it. However, the more you immerse yourself in what we’re teaching and start producing content, the faster you’ll learn.
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No worries. We’ve got plenty of ways to help you get unstuck, and found.